Product Care

Q: How should I store my chocolate?

A: Chocolate should be stored in a cool dark place, which is between 12–20 °C, and not in a refrigerator. It should also be stored away from any strong aromas, like coffee or spices. This will help protect the chocolate and its delicate flavours for your full enjoyment.

With our Seatonfire Drinking Fondue, you can store it in the resealable bag in a cool place.


Q: Why has my chocolate turned white?

A: Chocolate turns white when the cocoa butter within the chocolate has separated toward the surface. It is often referred to as ‘chocolate bloom’. There are several causes, most often occurring as a result of warm storage conditions. Despite its appearance, chocolate that has “bloomed” is still perfectly safe to eat, and the flavours will not be affected in any significant way.


Q: How long can I keep my chocolate?

A: Chocolate is, generally speaking, an incredibly robust product, as long as it is stored properly. Your chocolate bars can be stored for at least two years, although we are quite certain that you will have enjoyed all of it before that happens.

With your Seatonfire Drinking Fondue, it is like any other dry product, and can be stored for a long time without any significant flavour degradation. However, we are quite certain that you will have put it all to good use before that happens.



Q: What is couverture chocolate?

A: Couverture is used to describe high quality chocolate that contains cocoa solids (cocoa mass and cocoa butter) in excess of 50%. All our chocolate contains at least 57% cocoa mass.


Q: Where does your chocolate come from?

A: All our chocolate is single origin, although we use chocolate from two different countries. For our bars, we use chocolate grown in Madagascar and conched in Belgium. For our micro-batched Fire range, we use chocolate grown and conched in Malaysia.


Q: Is Seatonfire certified organic?

A: We strongly believe in respecting the environment, and growing food in an ethical and responsible fashion. We would love to be certified as an organic producer. Unfortunately, the cost for this is many thousands of dollars, and as a small and independent producer, we are not able to bear this cost, as it would result in significantly higher costs to our consumers.

However, we do grow all our farm produce organically, in exactly the same way as we run our farm. Our farm is our home, but we also hold it on trust for future generations. We care for the land, and do our utmost to minimise our impact on the ecosystem. If you would like to know more about our farm practices, email us at


Q: Does Seatonfire chocolate contain palm oil?

A: No, there is no palm oil used in our chocolate.

Other questions

Q: Is Seatonfire able to produce speciality chocolate for my organisation/shop/etc.?

A: We think chocolate is a great way to share joy and have a moment together, or by ones' self. Running unique product runs for organisations is always a possibility, but it does depend on the flavours and the size of the production run. If you would like to discuss this with us, please contact Jason, and we will discuss the options of creating your own flavour sensation.